Privacy Notice

According to the provisions of the “Federal Law on Protection of Personal Data,” HOTELES Y RESTAURANTES DE MAZATLÁN S.A. DE C.V. declares itself a company legally incorporated in accordance with Mexican law, with its address at AV. PLAYA GAVIOTAS #212, COL. ZONA DORADA, MAZATLÁN, SINALOA, C.P. 82110, and states that it is responsible for the processing of your personal data.
Privacy Office located at: Same address.
Privacy Office Phone Number: 016699149310
Email: reservas@lasflores.com.mx
DEFINITIONS
Personal Data: Any information concerning an identified or identifiable natural person.
Data Subject: The natural person (OWNER) to whom the personal data refers.
Controller: A private individual or legal entity who decides on the processing of personal data.
Processing: The collection, use (including access, handling, utilization, transfer, or disposal), disclosure, or storage of personal data by any means.
Transfer: Any communication of data made to a person other than the controller or processor.
ARCO Rights: Rights of access, rectification, cancellation, and opposition.
Implied Consent: It is understood that the data subject has consented to the processing of their data when, after the Privacy Notice has been made available, they do not express their objection.
PRIMARY PURPOSES
The personal data we collect from you will be used for the following purposes necessary for the service you request:
Tax purposes
Financial purposes
Employment purposes
Social purposes
Banking purposes
Marketing purposes
SECONDARY PURPOSES
Additionally, we will use your personal data for the following purposes, which are not necessary for the requested service but allow us to provide you with better service:
If you do not wish your personal data to be used for these secondary purposes, please indicate so below:
Political purposes: I do not consent to my personal data being used for this purpose [ ]
Personal purposes: I do not consent to my personal data being used for this purpose [ ]
You will have 5 days to express your refusal regarding the use of your information for the above-mentioned secondary purposes.
WAYS WE COLLECT YOUR PERSONAL DATA
For the purposes stated in this privacy notice, we may collect your personal data in various ways:
When you provide it to us directly
When you visit our website or use our online services
When we obtain information from other sources permitted by law
PERSONAL DATA COLLECTED DIRECTLY
We collect your data directly when you provide it to us through various means, such as:
Email address
Full name
Gender
Age
Nationality
Marital status
Spouse’s name
Phone number
Mobile number
Address
Date and place of birth
Children
PERSONAL DATA COLLECTED THROUGH OUR WEBSITE OR ONLINE SERVICES
Including:
Email address
Full name
Gender
Age
Nationality
Marital status
Spouse’s name
Phone number
Mobile number
Address
Date and place of birth
Children
PERSONAL DATA OBTAINED FROM OTHER LAWFUL SOURCES
Including:
Email address
Full name
Gender
Age
Nationality
Marital status
Spouse’s name
Phone number
Mobile number
Address
Children
IMAGES AND AUDIO FROM VIDEO SURVEILLANCE CAMERAS
Images and audio collected via surveillance cameras will be used for security purposes, as specified in the short-form Privacy Notice available in the video recording area.
USE OF SENSITIVE DATA
Sensitive data is defined as data that affects the most private areas of the data subject, or whose misuse could result in discrimination or pose a serious risk.
We inform you that to fulfill the purposes outlined in this privacy notice, sensitive personal data may be collected and processed, such as:
Current and future health condition
Union membership
We are committed to processing this data under strict security measures that ensure its confidentiality.
In accordance with Article 9 of the Law, we require your explicit consent for processing your sensitive personal data:
I consent to the processing of my sensitive personal data in accordance with the terms and conditions of this privacy notice.
Name and signature of the Data Subject
USE OF SSL (Secure Socket Layer)
The security and confidentiality of data provided by users when contracting a service or purchasing a product online will be protected by a secure server using SSL encryption protocol. This means that the data sent will be encrypted to ensure protection.
To verify that you are in a secure environment, ensure that an “S” appears in your browser’s address bar (https://).
However, despite increasingly secure tools, 100% protection cannot be guaranteed for data sent over the Internet. Once received, we will do our best to safeguard the information.
LIMITATION OR DISCLOSURE OF PERSONAL DATA
The controller commits to the following actions regarding your information:
Sending SMS messages
Sending advertising by postal mail
Making phone calls
Sending emails
PROCEDURE TO EXERCISE ARCO RIGHTS
You have the right to access your personal data in our possession, and to know the details of their processing, as well as to rectify them if they are inaccurate or incomplete; cancel them if you consider they are not required for the purposes set out in this notice, are being used for unauthorized purposes, or the contractual or service relationship has ended; or to oppose their processing for specific purposes.
To exercise these ARCO rights (Access, Rectification, Cancellation, and Opposition), the procedure begins by submitting the corresponding request to the Privacy Office, at the address provided at the beginning of this notice.
Your request must include:
Name of the data subject
Address or other contact method
Documents proving identity and representation
Clear and precise description of the personal data
Any document that facilitates locating the data
The time to respond to your request is 20 days.
TRANSFER OF YOUR PERSONAL DATA
Your personal data may be transferred and processed inside and outside of the country.
Accordingly, your information may be shared with:
Individuals within the same company
Individuals outside the company
MODIFICATIONS TO THE PRIVACY NOTICE
We reserve the right to make changes or updates to this privacy notice at any time, in response to legislative changes, internal policies, or new requirements for providing services or products.
We commit to keeping this privacy notice updated and available for consultation, so the Data Subject can exercise their ARCO rights and be aware of any changes, which will be communicated via the last email provided.
USE OF COOKIES
Cookies will be used to collect information about you, such as:
Cookies are text files downloaded and stored on the user’s hard drive when browsing a specific website. They allow the web server to remember some data about the user, including preferences for viewing pages on that server, name, and password.
Collected data may include:
Name of the user’s Internet server
Types of pages the user prefers to view
Username
Password
USE OF WEB BEACONS
Web beacons will be used to collect information about you, such as:
Web beacons are images embedded in web pages or emails that can monitor a visitor’s behavior, such as storing information about the user’s IP address, duration of interaction on a page, and browser type.
Collected data may include:
User behavior monitoring on a website
IP address storage
Time spent on the website
Browser type
The parties declare that this notice shall be governed by the applicable legal provisions in the State of Sinaloa, particularly those in the Federal Law on Protection of Personal Data Held by Private Parties.
If you believe your right to personal data protection has been violated by our employees’ conduct or our responses, or if you suspect a violation of the Law, you may file a complaint with IFAI (Federal Institute for Access to Information and Data Protection).